Competition for the top hospitality candidates is fierce. Thousands of companies are looking to acquire the best people to work on their teams, and shortages for certain positions (such as chefs) are only complicating the issue.
That’s why it’s important to stay on the cusp of recruiting and hiring practices.
Maybe you’re owned or operated a restaurant or hospitality business for years, or maybe you’re just starting out. Either way, a question that most entrepreneurs fail to ask themselves is: “How do I improve my hiring brand?”
In fact, you may not even have a hiring brand (or know what one is), and that’s okay!
Your hiring brand is the perception that prospective candidates have of what it's like to work for your company.
In other words, it’s the most valuable way you can control the conversation around and convey the overall employment experience before you even begin the sourcing process.
The key to attracting talent through your hiring brand is to create an authentic, digitally-represented brand that builds trust with job-seekers. Even small brands can have big impacts with their brand story!
With your hiring brand, you can:
OPTIMIZE employee fit by showcasing your company culture and giving applicants an authentic behind-the-scenes look into your work environment.
EDUCATE potential candidates about your brand before they even apply—ensuring the right people stay in the funnel and increasing retention.
ATTRACT great talent consistently by showcasing your hiring brand in the best possible way.
Keep reading to get our thoughts on the most important elements of your hiring brand:
Start with Your Story
Telling stories is powerful. It’s a way for us to connect with each other. And everyone has a story! Telling your brand story helps people relate to your business and cultivates feelings of empathy, trust, and camaraderie.
Your story will likely resonate with the type of candidates you want to attract. For example, if you’re a vegan operation, you will likely want to hire people who are well-versed in a healthy lifestyle. Telling your story can help make sure the right people come your way before you dive into the extensive interview process.
Your brand story can also be used to market to your core audience, a.k.a. your customers. In addition to paying for food and merch, what these customers are really paying for is a piece of your story.
With clever design and curated content, Harri’s Career Story Page* enables employers, recruiters, and hiring managers to attract top talent by helping job seekers discover culture and opportunities presented by your workplace.
So you’ve told your story. Now show people what you’re all about! Having professional photographs taken will give people a feel for your business and show that you’re serious about the integrity of your brand and the way it’s visually communicated.
Attract top-quality candidates with stunning detail shots and beautiful images of your space. Entice them to take the next step to come in for an interview. Who knows - they may even share their experience with others.
Harri is not a typical job board site. We found that there were just too many pieces left uncommunicated. It’s important that both you, as the employer, and the candidate are able to get a good feel for each other. That’s why Harri offers both Career Story Pages for top hospitality brands to showcase their hiring brands, as well as dynamic, personality-powered profiles that job seekers can create. Through the use of rich media such as photography and videography, both parties are able to feel informed and invested in the hiring process.
The use of social media is one of the best ways to educate the world on your hiring brand - and it’s free! Most people use platforms like Instagram and Facebook every day. Millennials and Gen Z, two of the largest groups in the workforce, are particularly invested in social media and are people you want to attract.
These are just a few ways to elevate your hiring brand. Tell us what other tactics you’ve employed in the comments!
*Harri’s Career Story Page is a premium feature of Source+Hire. To learn more, get in touch with our team.