Food has gone from a simple necessity to somewhere between an art form and entertainment - TV shows, foodie accounts, travel blogs, and galleries feature edible creations for millions of people to see.
In the era of digital technology, chefs are learning to embrace social media and promote their brands by sharing mouth-watering photos of dishes and their own original recipes. Through online platforms like Instagram and Twitter, chefs from around the world can allow fans and followers to experience a taste of their story. Here are a few that Team Harri loves to keep up with!
Jordi Roca: Instagram - @jordirocasan
Jordi and his two brothers, Josep and Joan, work in the kitchen of el Celler de Can Roca in Spain. While his brothers handle main dishes and drinks, Jordi concocts desserts for his world-renowned restaurant. With each brother handling an aspect of the meal, the trio turns dining into a full experience for all five senses.
El Celler de Can Roca was named World’s Best Restaurant in 2013 and 2015, and now sits at #3 on the Top 50 list. Jordi’s instagram is lively stream of travel, mouth-watering sweets, cooking videos, and chocolate!
Roy Choi: Twitter - @RidingShotgunLA
Considered to be one of the founders of the food truck movement, Roy Choi opened up his first restaurant on wheels, Kogi, in 2008. The korean barbecue truck picked up speed, pulling attention towards “food that isn’t fancy.” Choi now owns several other eateries in the LA area, where he combines Mexican, Korean, Hawaiian, and other flavor palates that people enjoy both sitting down and standing on a street corner.
Choi’s twitter is a hub of information about his restaurants and trucks, and includes hilarious commentary on just about anything and everything else. Choi documents his life through his feed, and brings you along for the ride.
Massimo Bottura: Twitter - @massimobottura
Never trust a skinny Italian chef - except when he’s giving you a recipe! Massimo Bottura’s Osteria Francescana in Modeno, Italy has been ranked amongst the top restaurants in the world year after year. Bottura is now turning his attention towards his non-profit, Food for Soul, which is focused on donating food to the poor and reducing food waste.
Browse through his twitter feed - you may find a few familiar faces. The Obamas recently paid him a visit, and his restaurant was featured in the new season of comedian Aziz Ansari’s “Master of None.” Added to the recipes, philanthropic events, and travels, Bottura’s passion shines through unlike any other.
Marcus Samuelsson: Twitter - @marcuscooks
If there was ever a chef to masterfully pull together cultures from across the globe, it would be Marcus Samuelsson. Born in Ethiopia and raised in Sweden, Samuelsson apprenticed in Switzerland and France before coming to New York, giving an international flair to each of his dishes.
He has since opened up a number of his own restaurants both in the states and abroad to become a world-renowned chef, and regularly appears on the Food Network. His twitter is a fun and interactive stream of his delicious recipes for his followers and fans to make at home.
Janice Wong: Instagram - @janicewong2am
Wong is a pastry chef based in Singapore who takes desserts to the next level. Her creations look like they belong in a museum rather than on a plate - she uses food as her medium to create “edible art” to both eat and put on display. Needless to say, her enticing videos make for an eye-popping instagram!
She is the founder of 2am: dessertbar, 2am: lab, and Janice Wong in Singapore, and has been named Asia’s Best Pastry Chef for two consecutive years.